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Listing Process

"I have a listing . . . Now what?"

Stage 1: Complete the Listing

  • Review listing checklist>> click here

  • Determine list price

    • Look at CMA and determine list price with the homeowner. If you need help with pricing, contact Sean to help assess market value. sean@reynoldskline.com

  • If listing office commission is anything less than the standard 3%, get approval from Sean.

  • Determine show readiness

    • Perform a walk-through of the home. Is the home clean? Is there damage that needs to be repaired? Does it need to be staged? Furnished is better than unfurnished.​

    • Referral list>> click here

Stage 2: Prepare the Listing

  • Common supplies include-- "For Sale" sign; Key box & cable; Shoe covers for showings; Flyers

  • Once home is "show ready," schedule a photographer.

  • Order "For Sale" sign>> click here

    • Should be done at least 7 days before listing goes live because Sign Pros must inspect utility lines before installing.

    • If you want a flyer box on the sign post, make sure you specify that when ordering the installation.

  • Design flyers>> click here

    • If Sign Pros did not install flyer box when installing your "For Sale" sign,  get one from NWMLS, screw onto wood frame yourself and fill with flyers.

  • Create personal business cards>> click here

Stage 3: Sell the Listing!

  • Switch MLS listing from "Inactive" to "Active"

  • Social media marketing​​

  • ​Confirm scheduling with homeowners​

  • Prep for open house

    • Get water bottles & snacks for guests

    • Stock up on flyers & business cards

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